SCHOOL FOR THOUGHT

Saying It As It Is

Dear Aunt Malkin,

I’m seeing a deterioration of language skill in the workplace and in everyday communication. But how big a problem is this really? Are we just being snobs and old fuddy-duddies by complaining? Signed George

Dear George,

If the deterioration of language skill you are complaining about involves superficial problems like the tendency to use neologisms or to turn nouns into verbs or to split infinitives, then you are being an old fuddy-duddy. We all need to realize that language evolves and there will inevitably be intergenerational differences. The older generation just has to go with the flow.

On the other hand, correct and precise language is never out of date. If George is talking about deterioration in vocabulary, spelling,, and grammar, then he is right to be concerned. Many people believe that the outward form of communication doesn’t really matter so long as it gets the message across. However, there are three good reasons to insist on communication that follows standard rules.

First, non-standard language slows down the communication process and invites misunderstandings. It’s already hard enough to say exactly what you mean using Standard english, especially in writing where you can’t reinforce your message with intonation and gestures. The crossing of wires resulting from informal e-mail messages is a well-known example of this phenomenon. The more precise and unambiguous your language is, the more likely it will be correctly interpreted.

Second, deviations from Standard English may be poorly received by your audience. For example, many employers begin the process of sorting out job applications by discarding those with spelling and grammar errors. For example, a prospective son-in-law is unlikely to impress his intended’s parents if he expresses himself poorly. For example, businesses run the risk of alienating potential customers if they make mistakes in their communications. As Marshall McLuhan famously said, the medium is the message.

Third, sloppy language is incompatible with overall excellence. According to the broken windows theory, small problems such as broken windows show that no one cares very much and so it is safe to break more windows or even break into buildings with broken windows. Similarly, if a company tolerates broken language, it shows no one cares very much and so it is safe to let other things slide. A company that insists on excellent communications sends an important message to its employees and to its customers about its overall high standards.

I hope I have made myself clear…....

Best regards, Aunt Malkin